A product manager at a growing South African business needs to clarify which search queries should lead to specific pages. The team conducts intent mapping by reviewing collected queries and categorizing them as informational, navigational, or transactional. These intent-based clusters are mapped to new or existing pages, reducing the risk of duplicate or irrelevant content. This approach helps teams allocate resources more efficiently, ensuring each content asset targets genuine user demand. Measurement is built into the process, with results reviewed at intervals to adjust cluster priorities. The intent mapping model creates a defensible plan for current and future content development. Stakeholders can track how decisions were made and request adjustments as business needs evolve.